Lady Gaga – Polaroid’s New Creative Director
There’s no camera quite like a Polaroid and there seems to be this ever lasting cultish cool feeling towards these instant cameras, so of course there was no one more perfect to be made creative director than Lady Gaga. Earning herself a multi-year strategic partnership with the company, everyone is very excited to see the new changes coming from Polaroid.
â€œLady Gaga’s broad creative talents and the way she connects with her fans in her own, unique manner made her a natural choice for Polaroid,â€ said Stephen Miller, co-CEO of PLR IP Holdings. â€œPolaroid has had a special connection with its customers for years, we are delighted to be partnering with Lady Gaga to continue with that tradition and bring new and exciting products to the next generation.”
The Poker Face singer made an appearance at the 2010 Consumer Electric Show (CES) on January 7th to talk about her new connection with the brand.
“I am so proud to announce my new partnership with Polaroid as the creative director and inventor of specialty projects,â€ said Lady Gaga. â€œThe Haus of Gaga has been developing prototypes in the vein of fashion/technology/photography innovation–blending the iconic history of Polaroid and instant film with the digital era–and we are excited to collaborate on these ventures with the Polaroid brand. Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it–finally, have a real job.”
They hope with their brand new employee of the month they can draw in a brand new generation of Polaroid users, so dig out your dad’s old instant, or even browse their online shop for something new for the new year and get snapping!
Images from Picapp and WILLIAMYAN.COM