H&M to launch new luxury chain of stores

Submitted by on Monday, 2 April 2012 | No Comment

With a succession of celebrity and designer collections from the likes of David Beckham, Versace and Marni, H&M have announced sales increases of 13% since December 2011.

As business is booming, the purse-friendly highstreet chain have announced a brand new project! Launching in 2013, the Swedish fashion giant will be launching a new luxury stores, which will be completely independent from the normal stores.

H&M Chief Executive Officer, Karl-Johan Persson, said: “We have many different projects in progress and already next year we will be launching a completely new store chain. Like COS, which today is very successful with good profitability, the new chain of stores will be independent and complement the other offerings from the group. We have great faith in this new brand and we see considerable potential for further initiatives.”

This could be a greatly successful step for H&M, bringing their clientèle and products up to a higher standard. The project will start taking shape from 2013 and there are rumours circulating that a new H&M designer will be appointed in the form of Behnaz Aram.

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