Alexa Chung: Mulberry Designs the ‘Alexa’ Bag for Her

Submitted by on Friday, 8 January 2010 | No Comment

Image Courtesy of Set Our Style.comAfter been voted as number one in our Top 20 Best Dressed Celebrities poll, Alexa Chung is becoming hot property in the fashion world and designers such as Mulberry are hot on their heels to captures a little bit of Ms Alexa Chung. How? Well, Mulberry have decided to follow suit of designers such as Hermes, Marc Jacobs and Luella, who have designed bags exclusively for cools girls like Jane Birkin, Jessica Stam, Daria Webowy and others, by designing their very own ‘Alexa’ bag.

So what inspired Mulberry to design the ‘Alexa’ bag? Mulberry’s obsession with Alexa began when designer Emma Hill spotted the former MTV hostess photographed carrying the brand’s masculine briefcase like ‘Elkington’ bag.

The Mulberry designers was so in love with the masculine yet rugged shape of the ‘Elkington’ bag that she decided to create a more feminine version and as Ms Chung was her inspiration, it would have been a shame not to name it the ‘Alexa’ bag.

Ok, Miss designer bag lady…if you are in awe of the ‘Alexa’ bag then you will have to part with some serious cash to get hold of one as the summer tweed version will set you back $950 and the lambskin style with snake trims is a whopping $1,595. Colours range from brown, navy and and a hot pink leopard print back and is available at Mulberry stores and starting Jan. 11. My favourite has got to be the navy lambskin style one.

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