Fashion Blogger Emily Johnston designs one-off handbag for Coach
Over the past few years bloggers have really infiltrated the fashion industry. Fashion insiders have welcomed them with open arms while others have wrinkled their noses up at them, but you can’t deny that they’ve made one hell of an impression. This is no longer girls in their bedrooms writing for fun, blogging has now turned into a fully fledged career for some and many fashion blogs receive thousands, even millions of hits per month.
Super popular blogger, Emily Johnston, from Fashion Foie Gras has teamed up with US accessories lable, Coach, to design a one-off blogger friendly handbag.
Emily has designed a practical and functional handbag which includes a padded pocket to hold a blogger’s trusty digital SLR camera and a compartment to store flat shoes for when heels get too much. The leather tote bears the colours of the US and British flags as well as intricate leather and tassle detailing.
It’s an extremely exciting time for bloggers in the fashion industry. Jason Weisenfeld, senior vice president of global brand communications and collaborations at Coach spoke of the collaboration recently, saying: “Emily’s eye for making a great bag is as impressive as her super-chic fashion blog. We asked Emily to design something practical for the working blogger and in the process she created a bag that has the modern functionality every blogger needs.”
Of course, Emily is just as thrilled about the collaboration and when she revealed the exciting news on her blog, she wrote: “I have to be completely honest here. I’m not really even sure how to write this piece for you all. Even as I look at the picture of me with the Fashion Foie Gras Tote for Coach I still can’t believe it’s actually real. I kid you not, this feels like at any moment someone is going to say, “Just kidding… we weren’t really making a tote with you.” Although if you’ve ever met the Coach team you’d know this would be the last words out of their mouths as they are the most passionate and caring group of people and the work they do with Coach is on another level…”
…“As we were putting the bag together it became clear that although we were creating a bag with bloggers in mind, in reality we were creating the perfect bag for the modern woman. This is a bag for any woman who has to carry around everything and anything. It can be used as an everyday tote or as a bag for travel.”
This is, of course, not the first time that a blogger has teamed up with a big brand name and it’s slowly becoming a more common thing. Most of the fashion industry have got savvy to the fact that fashion blogs are the first port of call for product reviews and news and the blogger’s opinions really do count. Coach is just one brand that has realised this and is happy to collaborate with a growing blogging industry.
The Fashion Foie Gras for Coach tote bag is available from London stores now, while international orders will be taken from November 30th at Coach.com.
*Image courtesy of FashionFoieGras.com