Submitted by on Tuesday, 17 December 2013 | One Comment

Rihanna is the new face of Balmain for their Spring/Summer 2014 campaign. But does she shine bright like a diamond? Well, yes actually, she looks incredible.

I can’t think of anyone else better suited to an edgy, designer campaign. Rihanna oozes a sultry yet effortless style. The clothes is the adverts look like they were made with completely her in mind. The pastel shades with heavy gold embellishment and jewellery looks set to be a great look for the upcoming spring/summer season. The glossy adverts are due to appear in magazines from January, giving you plenty of time to lust over the designer clobber.

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Images: vogue.com

The labels creative director, as well as describing Rihanna as an ‘icon’, also went on to use the popstar’s own lyrics in a statement:

“In front of the camera, she makes you feel like she is the only girl in the world,” said Rousteing. “When the woman that inspires you wears your creations, your vision feels complete.”

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Above: This pastel dogtooth cocoon coat is something to add to your spring wishlist, especially if you can wear it with as much attitude as RiRi.

The styling for the shoot was actually done by Rihanna’s personal stylist (what a job…) Mel Ottenberg, and the shoot took place in New York.

This isn’t Rihanna’s first foray into modelling, as she has previously modelled for Armani Jeans, another high profile fashion brand under her belt. And, with the pictures looking the way they do, it seems inevitable that Rihanna will model again. I guess we’ll just start having to place bets on which fashion house will snap her up next.

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