Adidas Women Go ‘All In’ with Katy Perry as Brand Ambassador

Submitted by on Thursday, 11 August 2011 | No Comment

We all know that fitness is extremely important, and Adidas have managed to make keeping fit, a stylish past-time. In the new Adidas ‘all in’ Women’s campaign, brand Ambassadors Katy Perry, Caroline Wozniacki and Sneakerqueen can be seen doing it for the girls.

The new campaign features these three lovely ladies representing Adidas sportswear for women in a variety of locations, from the court to the catwalk and from the stadium to the street, in the Adidas Sport Performance, Adidas Originals and Adidas Sport Style sub-brands.

The new campaign film celebrates women that dare to go beyond their limits, are bold enough to take risks and have fun and look great while doing so. As well as the brand ambassadors, the likes of Staatsballett Berlin ballerinas, DJ Baby G, Chinese superstar Li Bing Bing, athlete Wei Qiuyue can also be seen in the film, alongside the everyday girl in a mix of environments, proving that absolutely anyone can work the Adidas Fall/Winter 2011 collection.

The ‘All Adidas’ campaign was successfully launched back in March of 2011 and the new Women’s ‘Go All In’ is yet another popular extension of the brand and will run through-out the rest of 2011. The 60 second online film is set to inspire young and old to get fit with Adidas and it features the song ‘New Thing’ by Rye Rye.

Visit for a great online experience where you can access exclusive content about the brand’s Ambassadors Katy Perry, Caroline Wozniacki and Sneakerqueen.

*This is a sponsored post.

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