Exclusive interview: Isabel Marant on her H&M collaboration

Submitted by on Tuesday, 12 November 2013 | No Comment

Isabel Marant’s collection with H&M is one of the big fashion events of the year. Here, the designer herself talks through the collection.


Isabel on the H&M collection: “I design for everybody. Women of any age, young girls, their mothers, young grandmothers, and now for the first time with H&M, my male friends who have always begged me to do menswear. Usually I know by instinct what will sell well. I cannot say how, but it always happens. I have the exact same feeling with this H&M collection.”

Isabel on the launch in store: “After six months of working hard on this collection, it’s thrilling that the actual clothes are finally reaching the shops. It will happen simultaneously worldwide: this makes me even more excited. The collection is made up of clothes with a real attitude, and I put a lot of effort into it: the clothes are something that I hope the H&M audience will respond well to.”

Isabel on designing the collection: “There’s been such enthusiasm surrounding the whole project, and the sheer passion for fashion that we share with the H&M team. It’s been a thrill to get out of my comfort zone and try something new – in this case, producing a compact collection on a large scale for a huge audience at a democratic price. As a designer who likes challenges but wants to dress real people in their daily lives, I could not ask for anything better.”

Here at StyleClone we absolutely love this designer and high street collaboration. The Queen of relaxed French chic coming together with affordable chain H&M means affordable high fashion for the masses. We have picked our favourite pieces from the collection to add to our wish list.

Isabel Marant for H&M #2

These sequinned trousers are an amazing statement piece and will look extra stand-out if worn in the day with this quirky little jumper and cocoon style coat. Add bright graphic trainers and some colourful bracelets for a unique outfit sure to get you noticed.


Isabel Marant for H&M #1

For a dynamic evening look, team these coated black skinny jeans with a slouchy white tee (the signature Isabel Marant look) and embellished jacket. With this delicate long necklace and embellished black shoes you’ll be the perfect mix of bohemian glam. With tousled couldn’t-care-less hair the look will look très chic!

The collection launches on the 14th of November at 9 am in stores and online. You can check out the collection and compile your very own wish list here.

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