Alexa Chung To Release Debut Fashion Label
Model turned presenter turned fashion inspiration of a generation, Alexa Chung, has revealed that her debut fashion label will be released in August 2014.
Exciting news for female fans of Alexa, a chance to truly get your hands on something she has designed, after years of girls and women emulating her look.
Most women, either consciously or sub-consciously, has at some point worn something Alexa-inspired. The dungaree dress trend? Worn first by her. Denim shorts and a demure blouse? Her! A leather biker jacket thrown over a prim evening dress? You guessed it…
On her style, Alexa stated to The Guardian :“Well, hopefully if people are responding to my look, it’s because I dress for myself. […] If I know something’s expected of me, I won’t wear it or do it,” she says. “It just seems boring.”
Alexa genuinely dressed a generation, so 2014 will be the year to glimpse her designing skills.
Although, of course, Alexa has dipped her toe into the pool of design before, she has collaborated with beauty brand Eyeko, as well as fronting campaigns for Maje, Superga, L’Oreal and Lacoste. All of this as well as her very first book, ‘It’, which delves into her lifestyle and fashion inspiration.
On her busy schedule, Alexa said: “I need some time to think about it!” Chung said of the collection. “That’s going to be the first opportunity where I haven’t had a nine-to-five job… I’ve kind of been doing Eyeko, I wrote a book, I did Fuse every day, and various other design gigs and DJing. So this will be the first time to actually sort of sit down and think about it.”
So, from her collection we can expect the fashion staples (shorts, blouses, ballet pumps) as well as expecting a dash of the unexpected.