Bravissimo launches new fashion brand – Pepperberry

Submitted by on Sunday, 6 February 2011 | One Comment

Lingerie specialists Bravissimo are set to launch a new nationwide retail brand from 21st March 2011, which will be named Pepperberry.

Dropping their current clothing line in favour of the new brand, it will echo Bravissimo’s focus on clothing for women with bigger busts, but is set to take the existing clothing offering to a whole new level.

The new Pepperberry collection will launch in March with a range of 60 different styles including dresses, jackets, trousers, tops, skirts as well as a selection of accessories and jewellery. The Pepperberry seasonal collections will be in line with the majority of other high street retailers and will have phased launches to ensure regular drops of new styles throughout the year.

Trademark sizing will be used and clothing will be available in high street sizes 8 to 18, each manufactured with three curviness cuts, Curvy, Really Curvy and Super Curvy dependant on the size of the customers bust.

We can expect to see Pepperberry/Bravissimo branded stores popping up on our high streets soon, with the first opening in Reading next month.

Product director, Beverley Latchford-Brown commented on the collection, sayin: “Pepperberry brings with it fantastic opportunities for women and women’s retailing. Producing clothes under the Bravissimo brand placed a number of limitations on the direction of collections and meant that in some instances we weren’t able to grow the range as we would have liked. The launch of Pepperberry means that we are able to place more emphasis on fashion and trends, whilst still focusing on solutions and a fantastic fit for women with bigger boobs. Women on the high street are, quite rightly, far more demanding of retailers these days. They expect quality, great service and a fantastic fit from their purchases, with Pepperberry we feel we can do this and continue to push boundaries on how clothing should fit all women.”

The full collection will be available from, as well as instore.

*Images courtesy of Fashion Insight

Related posts:

Home » Fashion, Favourite Stores, General, Handbags, Highstreet Fashion, Jewellery & Accessories, Lifestyle, Lifestyle and Fashion, Our Style, Style & Fashion News, Websites, Women's Fashion

  • joy

    I really can’t wait for Pepperberry to open. I have always bought clothing from Bravissimo, so it will be lovely to have a bigger range to choose from. The quality has always been fantastic and the fit is second to none. Roll on March!