H&M Raising Money for WaterAid

Submitted by on Tuesday, 25 May 2010 | One Comment

Fashion retailer H&M has raised over £1 million so far for the WaterAid charity since 2002. Each year H&M designs an exclusive bikini with a 10% contribution to WaterAid for each bikini sold. The money that is raised through the stores is put into water and sanitation projects in Bangladesh. H&M are currently raising money with their new ‘Romantic Allover’ bikini that is now available in stores.

The bikini is vibrant and colourful and is embroidered with sequins to give it a dramatic feel. The bikini top is halter neck and the briefs include a tie on the hips for added sexiness. The bikini top retails at £9.99 with the matching briefs coming in at £6.99.

Head of Corporate Social Responsibility at H&M, Ingrid Schullström, recently spoke to WaterAid about the work that the highstreet retailer is doing. “H&M are very proud to support the charity WaterAid and the life changing work that they do. Water is fundamentally a women’s issue in the developing world, as it is mostly the women’s responsibility to provide water for the family and to care for those who fall ill. The partnership means a great deal to us, especially as WaterAid has projects in areas where some of H&M’s suppliers are located, and women working in factories producing for us may benefit directly from WaterAid’s work.”

The ‘romantic allover’ bikini is not the only item that H&M are selling to raise funds for the charity. There is a whole range of colourful, summery bikinis available as well as men’s shorts and t-shirts.

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  • Charlotte

    I’m really glad to see that H&M have been taking their corporate social responsibility seriously in recent years. I hope some of the other high street retailers will follow suit (accidental pun there!).

    It’s great to see that in the age of throw-away fashion there are now loads of great ways to look good and still retain your ethics without looking like a new age hippie (Unless of course you want to).