Topshop Launch Their First Australian Store
Topshop has become a British High-Street institution and it has become so famous and popular that it’s branching out all over the world. Now, it’s the turn of Australia to benefit from Topshop’s fashion forward thinking as their very first store, in Melbourne, opened to 250 excited fashion lovers.
Queueing overnight, shoppers were keen to get their hands on the prestigious label and the very lucky first 20 people in line received a $100 vouchers.
Topshop creative director Kate Phelan was a part of the event, on hand to explain why the ‘London Look’ was being so well received down-under. She said: “That creative layering, it’s very street style and that’s something London does well. It’s the way that musicians dress and music is a very big influence on British fashion. Unlike the French, we don’t have that history of heritage labels so we turn to music.”
The 1600 sq metre store, situated in Melbourne’s main shopping district, Chapel Street, will stock mainline Topshop and Topman collections as well as the Boutique division and their collaborations with London Fashion Week designers.
It’s rumoured that Sydney are next in line for Topshop’s world-wide expansion plans!
*Image courtesy of FabSugar.com
