Tissot Set Up Interactive Augmented Reality Window at Harrods, London.

Submitted by on Thursday, 14 April 2011 | No Comment

Throughout April, Swiss watch maker Tissot will be showcasing their products in an augmented reality window display at London Department Store, Harrods.

Shoppers and passers by will have the chance to virtually try on Tissot’s products simply by putting a paper strap around their wrist. They will be able to see how the Ladies and T-Touch Men’s collection of watches will look on their wrists using specialist technology from 3D specialists Holition.

The window display is a fun and interactive way for the Department Store to draw in their shoppers. Harrods Director of Advertising Sales & Sponsorship, Guy Cheston said: “We are delighted that Tissot is participating in Harrods storewide Swiss promotion. The use of augmented reality in Harrods’ world famous window display allows us to interact with customers in a new and exciting way.”


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