Michelle Obama Wears Ethical Clothing from ASOS Africa Collection: Thrifty and Ethical

Submitted by on Friday, 24 June 2011 | 2 Comments

Although Michelle Obama loves her designer dresses, and has wowed in gowns made by Alexander McQueen, Tracey Reese and Jason Wu, however she is also not afraid to shop a bit thrifty. She was spotted a couple of months back wearing a $35 dress from highstreet fashion retailer H&M and now she was seen wearing a top from the Asos Africa Collection whilst visiting Africa.

Not only has Michelle Obama decided to shop highstreet but has also decided to support Asos in their plight to help local communities in Africa by wearing the Asos Africa Collection. Asos worked with SOKO in Kenya to produce the Asos Africa Collection and also enable underprivileged communities to establish sustainable businesses through their local craftsmanship. The scheme will give £5 to each Asos Africa garment sold directly to help the construction of SOKO’s new workshop, which Asos Foundation matching each £5 donation.

“As a British fashion brand, with global online reach, we are thrilled at Asos to have Michelle Obama – someone who continues to be a great ambassador for fashion – flying our flag abroad,” said Asos CEO Nick Robertson.

“Asos Africa is our dedicated ethical collection, now in its third season and produced in Kenya by 25 local craftspeople to help empower the community, so it feels very appropriate to have the First Lady wearing it whilst doing valuable humanitarian work in South Africa.”

As well as the ASOS Africa collection, Asos has also been housing ethical brands such as People Tree, Fin Oslo, and Made Jewellery. The Green Room is ASOS’s online space dedicated to labels with ‘a story to tell’, featuring fair-trade, upcycled and handmade garments for the eco-fashion enthusiast.

However it isn’t Michelle Obama who is know for her thrifty and you could say ethical fashion sense as other high profile celebrities such as Kate Middleton have been spotted recycling and updating their old coats to make better use out of them. Remember Kate Middleton was first spotted wearing Katherine’s designs back in 2006 at the Cheltenham Gold Cup? The thrifty princess then had the coat recycled and shortened for her first official appearance as fiancé to Prince William back in February this year.  So will we be seeing a style and fashion evolution of more ethical and recycle clothing?  Well, as well as helping the poor it will also help our pockets too!

Related posts:

Home » Celebrity Fashion, Celebrity News & Gossip, Celebrity Style, Celebrity Style and Fashion, Designer Campaigns, Designer Fashion, Designer News & Gossip, Designer Style, Eco Tips, General, Style & Fashion News, Women's Fashion