Actress Julianne Moore has been revealed as the new face of Talbot’s Spring/Summer 2011 advertising campaign. Natural beauty Julianne was chosen for the campaign because she “exemplifies everything we want as the face of the brand. She’s a very active, beautiful, soulful woman,” said Talbots’ chief creative officer Michael Smaldone.

The adverts were photographed in a green house by Mert Alas and Marcus Piggott and reflects the actresses relationship with the sixty year old brand. Julianne sits in the middle of a lush, traditional setting as a strong, confident and modern woman. The photographs represent Julianne’s classic but playful style. “We want to hold on to the classic pieces, but make them relevant to a woman today, we’re not trendy, but our clothes are current and modern,” says Smaldone.

*Images courtesy of FashionFoieGras & People.