CK One Expands into Jean, Underwear and Swimwear: Will it be as Successful as the CK One Fragrance?
When we think ck one, we usually associate it with the iconic unisex fragrance. The fragrance has become the biggest selling fragrance launch of all time. At its peak it sold 20 bottles every minutes of every day across the world and the fragrance is still the top ranked fragrance globally.
Well, now Calvin Klein are expanding on the success of the famous ck one fragrance into jeans, underwear and swimwear for men and women. This new clothing line has taken inspiration from the famously recognised ck one fragrance brand as well hoping to attract, engage and cultivate a younger, fashion-conscious male and female consumer.
ck one Underwear The ck one Underwear offering includes cotton stretch and microfiber fabrications, with a mix of basics and novelty prints.
ck one Jeans The ck one Jeans line centers on a new slouchy slim silhouette, available for both men and women in variety of washes, and is complemented by woven and knit pieces.
Watch the advertising campaign as it show their new line of underwear from Calvin Klein being sexy, energetic and cool. Please be aware this advert is not for the faint hearted!
What do you think of the brand. Will it be as successful as the fragrance? Leave you comments below…
