A chance to win big with Gucci and Jay-Z
Owning a designer item of clothing whilst also being entered into a prize draw to win autographed memorabilia by Jay-Z himself; sound appealing?
The famous rapper and one of his favourite fashion labels, Gucci, are making this possible for you as of today. By using an autographed copy of his new book as well as other prizes as an incentive, Gucci have cleverly incorporated pages of the text, Decoded, onto leather bomber jackets.
When purchased, owners of the jacket will come across a page insert from Decoded, containing hidden messages behind the lyrics of the ‘the greatest rapper alive’.
Dedicated fans who have followed the lyricists career are bound to know the words to many of his tracks, so hidden messages within the coats will also have a specialized code that will allow an image to be uploaded and enters them into the prize draw.
New York City’s 5th Avenue is the only place where this one of a kind jacket can be found and with an exclusive design brought to you by the labels very own creative director Frida Giannini, you’ll be attracting the eyes of all fashion frenzy lovers out there.
Sounds like a great Christmas gift for those who idol the star don’t you think?
