H&M Raising Money for WaterAid
Fashion retailer H&M has raised over £1 million so far for the WaterAid charity since 2002. Each year H&M designs an exclusive bikini with a 10% contribution to WaterAid for each bikini sold. The money that is raised through the stores is put into water and sanitation projects in Bangladesh. H&M are currently raising money with their new ‘Romantic Allover’ bikini that is now available in stores.
The bikini is vibrant and colourful and is embroidered with sequins to give it a dramatic feel. The bikini top is halter neck and the briefs include a tie on the hips for added sexiness. The bikini top retails at £9.99 with the matching briefs coming in at £6.99.
Head of Corporate Social Responsibility at H&M, Ingrid Schullström, recently spoke to WaterAid about the work that the highstreet retailer is doing. “H&M are very proud to support the charity WaterAid and the life changing work that they do. Water is fundamentally a women’s issue in the developing world, as it is mostly the women’s responsibility to provide water for the family and to care for those who fall ill. The partnership means a great deal to us, especially as WaterAid has projects in areas where some of H&M’s suppliers are located, and women working in factories producing for us may benefit directly from WaterAid’s work.”
The ‘romantic allover’ bikini is not the only item that H&M are selling to raise funds for the charity. There is a whole range of colourful, summery bikinis available as well as men’s shorts and t-shirts.
