’s £1/$1 First Birthday Sale: Sold Out at Record Speeds!

Submitted by on Wednesday, 21 April 2010 | No Comment

Birthdays are a time to receive gifts, however, the fashionable fashion outlet store decided to celebrate their 1st birthday in a rather unsual way on Friday April 16th 2010.

Instead of receiving gifts themselves they thought what better way to celebrate their 1st birthday by launching a pop-up sale internationally at 07:24 GMT and in the United States a separate sale.

Now this was any type of sale. decided to go the whole hog and offer thousands of designer items from the world’s top fashion brands went on sale for just £1 or $1!

However, just before you think you could still be in with a chance to bag a designer lovely at a bargain basement price, think again.  As due to the unprecedented speed of the demand, everything sold out within hours – the fastest sale event of its kind on the site since launch.

Products were limited to one per person to ensure as many customers could be given the chance to snap up a designer item at an unbelievable price. Thousands of people walked away with huge bargains.

Stephanie Phair, Director of theOutnet says: “We are thrilled that there are so many people excited about what we are doing on theOutnet. Whilst we were prepared for the volume of traffic the sale would deliver, we were overwhelmed by the speed at which people came to the site this morning. This remarkable volume – up to 9 orders a second – led the site to crash in some markets and I want to say that we are very sorry to all those disappointed people who didn’t get to buy anything at the sale, but delighted for all of those who did. Thousands of happy Outnet customers walked away with once-in-a-lifetime bargains for £1 or $1. We want to thank everyone for being part of our first year celebrations and with each event we are working hard to fix issues that arise so we can serve you better and continue to offer amazing bargain shopping opportunities.”

About is the most fashionable fashion outlet. Since its launch in April 2009 by the people behind the award-winning website, NET-A PORTER.COM, theOutnet has quickly established itself as the chic, go-to destination for the global, style-conscious shopper looking for the best designer brands at a great price. Stocking an unparalleled selection of previous season designer fashion from over 200 brands and shipping to 170 countries, theOutnet is the definitive and exclusive designer outlet where everyone is invited. It’s chic-onomics!

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