Plastered: When Englishman Ex-Backpacker Met China
This isn’t a post about the state of being drunk on a Saturday night but the popular Chinese t-shirt brand run by Englishman and ex-backpacker Dominic Johnson-Hill.
The flagship store is located in one of Beijing’s famous commercialised hutongs- Nanluoguxiang ( a hutong is a traditional Chinese alleyway). With its mix of westernised cafes and quirky little Chinese/Western shops, Nanluoguxiang attracts thousands of tourists every month. Plastered use everyday/iconic Chinese images and use them as design concepts for the t-shirts. Everything from graphics of bus stops to the tin cups once used by millions of Chinese with the slogan “Socialism is good” on them- all with a tongue-in-cheek feel about them. The number 8 frequently features in the brand as this is a traditional Chinese lucky number (it sounds like the word for “to make a fortune”) Perhaps a reason for the prosperity of the brand?
Plastered has been featured in the international media for a good few years and is often listed as one of the must shop places in Beijing. Go to Plastered to get your hands on one of the t-shirts for just $18.
Pair your Plastered t-shirt with a black high waisted skirt for a fresher approach.
Or coloured jeans – for a more playful feel.
Or even under a Kate Moss esque blazer for a bit of an edge.