Alice Temperley Launches Her Somerset Collection with John Lewis

Submitted by on Tuesday, 28 August 2012 | No Comment

Although Alice Temperley has been part of the high end designer fashion scene since 2001, she became a household name when she designed the nortorious dress for Pippa Middleton at Kate Middleton’s wedding. The dress was one the most talked about dresses at the Royal wedding and every lady wanted a piece of the gorgeous emerald green evening dress that Pippa wore. Well it would appear that after making her mark as a high end designer, Ms Temperley is now breaking onto the highstreet and launching her collection named Somerset for John Lewis.

The collection is named after the designer’s home Somerset and the range definitely has the Temperley customer in mind by complimenting the designers exciting brand and as well as appealing to a wider market. Following the trend of other high fashion designers, it would appear that Alice Temperely has assessed the current economic climate to understand that, “a lot of people who can’t afford high fashion but appreciate well-made, wearable clothes. John Lewis is a great partner as it stands for quality, and is a trusted staple in everyone’s lifestyle.”

However it isn’t only Alice that is exited about the collaboration, Jo Hooper, Head of Womenswear Buying, John Lewis is also passionate about the partnership, “Working with Alice to create Somerset by Alice Temperley has provided us with a unique opportunity to launch and build an entirely new and exclusive brand. We have worked incredibly hard on the quality, design and fabrication to ensure it meets the high demands of both Alice Temperley and John Lewis customers.”

The collection comprises of 60 pieces and features version of all the signature Temperley pieces that customers have loved over the past decade: from her leopard-print knits and floaty boho dresses, to Victoriana blouses and military jackets.

Prices range from £29 for a scarf to £1,000 for a sheepskin coat, so there is something for everyone if they want a piece of Temperely. The collection is set to arrive in John Lewis stores nationwide and online on September 4, accompanied by campaign images starring Lily Donaldson.

Check out the video below to give you a taster into the collection…

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