ASOS Meets…The Drums, CSS and Chromeo

Submitted by on Wednesday, 8 June 2011 | No Comment

I’m sure I’m not the only person that wishes there was an ASOS store on every high-street. The Online e-tailer has gone from strength to strength, bringing affordable fashion to people all over the world, and now the fashion selling giant is aiming to attract not just fashion lovers, but also music lovers as well.

Music and fashion often cross paths and have done so for many decades. The 60’s, 70’s and 80’s in particular were important decades for the marriage between music and fashion and even in the 21st century there is still a place for the two to live in harmony. When this time of year comes around, the music/fashion combination is most obvious at the annual festivals that take place all around the world. These days, festivals have become much more of a fashion opportunity rather than a chance to catch your favourite bands playing on-stage.

Rather cleverly, ASOS have targetted 16-34 year old males and females that are interested in music and fashion with some exclusive content of bands talking about their style. All music lovers imitate their idols, mostly through the way they dress, so ASOS have brought a variety of videos to their audience so that music lovers can feel closer to the people in the band’s they love and find out what their personal styles are.

ASOS have put together a series of videos titled ‘ASOS Meets,’ which were shot at the prestigious and most stylish festival around, Coachella. The videos include interviews with The Drums, CSS and Chromeo at the ASOS house in the Nevada desert. The exclusive films see the artists jamming at the house while talking to their fans about their style and their fashion influences and what inspires them most.

If music and fashion is your ideal match, you can watch the exclusive videos from ASOS on the ASOS Facebook Page or check them out below:

And if that wasn’t enough to wet your appetite, ASOS are also giving you 20% off jeans. To get the discount simply visit and enter DRUMSDENIM at the check out.

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