The New Face of Halston…Sarah Jessica Parker?

Submitted by on Tuesday, 6 October 2009 | No Comment

20090908_nan_k03_081Undoubtedly one of the most influential style icons for legions of women, Sarah Jessica Parker has been rumoured to become the new face of celebrated American label Halston’s spring/summer range.

This is an exciting time for the fashion house as the newly-appointed Creative Director, the British designer Marios Schwab, is giving the label a modern oomph by designing new pieces based on original items from the archives via the new Halston Heritage range, some of which SJP has been seen wearing during filming of the movie. Having such a style icon as Parker promote the brand would surely go some way towards bringing the brand back to the attention of modern fashionistas.

The ads would be timed to coincide with the release of the new Sex and the City Movie. Insiders told the Daily Mail that the deal, which is worth $1,000,000 is very likely to go through with both Parker and Halston very keen; the only problem, however, is that the ads require her to be blonde, whereas she has dark hair for parts of the film (which I find interesting in itself!).

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