Laundry Maid Jeans at Potassium

Submitted by on Thursday, 22 April 2010 | No Comment

Laundry Maid is a new British brand of women’s jeans that feature tailored construction and the brands signature back panel that lifts the jeans and shapes the wearers rear, creating a seam free fit. The jeans are lighter and much more comfortable to wear.

The brand is being fronted by up-and-coming model Rachel Rutt who is seen wearing their new ultra skinny jeans, favourite tailored classics and slouchy wide leg jeans. The collection also includes black waxy super skinnies, dark wash high waisters and sharply tailored cigarette jeans.

The brands signature jean is made with organic cotton with added lycra. Other items in the collection consist of
pintucked wide leg jeans and the new tapered slim ‘carrot’ jean all available in a variety of finishes from subtle shadow blue through slate and grey to deep blue black.

Laundry Maid jeans are designed, manufactured and laundered in the U.K and are genuine limited editions made to the highest standard. They combine the best of true British attention to detail with a low carbon footprint manufacture. Retailer, Potassium have launched the new celebrity endorsed eco friendly range at their West End Portman Village as well as online.

Prices start at £150.

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