J Crew set to launch London store
Having dressed the first lady herself, Michelle Obama, J Crew are currently enjoying a huge wave of success. Recently, after their presentation at New York Fashion Week 2012, they confirmed that the rumours were true and they were indeed opening a UK store.
J Crew’s company’s executive creative director, Jenna Lyons confirmed that plans to launch a London based store were in the pipeline and a store, and more to follow, were expected from 2013. “We’re looking at spaces on Regent Street. And I wouldn’t mind being in Covent Garden for a smaller store. It won’t be just one store – we’re not gonna be stingy.”
J Crew have a huge British following but don’t currently have a UK based shop or website. Instead, Brits can only get their hands on J Crew’s goodies via Net-a-Porter.com or they can wait patiently for delivery from the US website JCrew.com.
In the statement, Jenna Lyons also added: “We have a huge British following already – our New York stores get a lot of customers, and what we do is not very well represented in the British market. There are very classic clothes, but they’re high end. And women’s especially, there isn’t that classic tailoring but with a twist, and also colour, which we do. So from what I’ve been told we might be hopefully filling a niche.”
We can’t wait for J Crew to come to the UK as they have the potential to heavily influence Brit’s fashion and style.
*Image courtesy of JCrew.com