Imogen Poots Is The Face Of Marni For H&M Campaign
Last year it was announced that designer fashion label Marni would be teaming up with none other than highstreet retailer H&M for a special Spring collaboration.
H&M have really gone to town on the designer collaborations recently, even teaming up with one of the biggest labels in the world, Versace, for two extremely popular collections.
With the Marni for H&M collection launching on March 8th 2012, it has now been revealed that Jane Eyre actress Imogen Poots stars as the face of the advertising campaign, set to launch on February 18th. The shoot took place in the gorgeous Marrakech and the latest leaked image from the campaign, shot by Sofia Coppola, shows Poots in metallic print trousers and matching Peter Pan collar top, taken from the new collection.
Poots is the perfect choice for the campaign images and this isn’t her first time in front of the camera as she has previously modelled for Chloe as the face of their fragrance. The leaked campaign image is a lovely little taster of the collection to come, which can be expected to include lots of strong prints and colours that are intended to be worn together in a clashing way.
Launching on March 8th, the collection will be available in 260 stores worldwide and online.
*Image courtesy of MyFashionLife.com