Department Store Barney’s Launches ‘Twelve Days of Gaga’
When we think of Christmas we think cosy jumpers and fat men in red suits. We don’t necessarily picture a thin blonde lady wearing an outrageous outfit, but it seems that US Department store, Barney’s, though of just that when they were coming up with wacky ideas for their countdown to Christmas.
Barney’s is one of the worlds most iconic department stores and they’re kicking off their exciting countdown to Christmas by allowing eccentric singer, Lady Gaga, to completely take over the fifth floor of their Madison Avenue flagship store. The entire floor has been transformed into a Lady Gaga wonderland, complete with gifts chosen by the lady herself, with a little help from the creative team.
Gaga, Nicola Formichetti and installation artists Eli Sudbrack have been working on the wonderland for a year, meaning they’ve had plenty of time to put together some completely weird and wonderful gift ideas, including Gaga-esque bow headbands, embellished chocolate skulls, Gaga snow globes and even a Christmas stocking in the shape of a claw.
Also on the floor is a jewellery boutique created from an oversized Lady Gaga-turned-spider and a boudoir in the shape of a wig. 25% of sales from the alternative Christmas gifts will be donated to the Born This Way Foundation. Those who can’t make it to the department store can get a little taste of a Gaga Christmas online as the Barney’s website is now offering a Gaga Gift every day in the days leading up to the launch on November 21st.