Children In Need’s Pudsey Bear is Given A Fashion Makeover!

Submitted by on Thursday, 10 November 2011 | No Comment

Launched in 1980, Children In Need have raised millions of pounds for British Children’s charities. Their mascot, Pudsey Bear, is a British institution in his own right, and this year he has been given a bit of a makeover by 12 famous fashion designers.

Erdem, Henry Holland, Katie Hillier, Mulberry, PPQ, Giles Deacon, Jonathan Saunders, Liberty and Patrick Grant have each created their own Pudsey Bear which are currently being auctioned on eBay. Gone is the traditional yellow bear, and in it’s place is suede, leather, tartan and floral versions, and they’re already fetching hundreds of pounds!

Mulberry creative director Emma Hill, gave Pudsey a brand new leather look inspired by the Mulberry brand heritage and English tradition. Made from the same Buffalo leather as the popular ‘Alexa’ handbag in a Classic Oak colour and chocolate coloured paws and mouth. The designer bear’s eyes and nose are made from the very same famous gunmetal grey rivets and his bandana is made with the tree monogram material that lines the prestigious handbags.

All of the bears starting prices are £200, but some, including the Mulberry bear, have already surpassed the target. All proceeds will be going to BBC Children In Need and every penny donated, means a penny going to various projects helping disadvantaged children and young people across the UK.

This is a great way for fashion to get involved with raising money for charity, and we think Pudsey’s new makeover looks great!

*Images courtesy of and

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