Beyonce’s Two Sides of the Fashion World in her New Dereon Ads

Submitted by on Thursday, 19 August 2010 | No Comment

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INDIO, CA - APRIL 16: Singer Beyonce backstage during Day 1 of the Coachella Valley Music & Art Festival 2010 held at the Empire Polo Club on April 16, 2010 in Indio, California. (Photo by Noel Vasquez/Getty Images)

Is there anything this young lady hasn’t attempted?  Singer, actress, part-owner of her own fashion label; and now it seems Beyonce can add a great model to this list of achievements.

Posing for her advertising campaigns that are set to be released next month, Beyonce models for her clothing collection  House of Dereon and Dereon.

Representing both lines, Beyonce has clearly thought about the different looks and images she wants to portray for the contrasting lines.  The House of Dereon is taking a very glamorous angle this coming season.  Think Hollywood, pin up stars and couture and there you have the high fashion range ad.

For the Dereon sportswear range, the ‘Video Phone’ star dons a a rock chick persona in an all black ensemble, complete with body art and studded garments.  The ads certainly represent versatility proving there’s something for everyone where this fashionista and her mum, Tina Knowles are concerned.

This autumn/fall range will be available to view and purchase in September with the great images being created and brought to you by renowned photographer Tony Duran.

Keep an eye out for these fashion and lifestyle shots in magazines and online web addresses coming to you very soon.

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