Lauren Conrad reveals plans to launch a Beauty line
Lauren Conrad has managed to cement herself as one of young Hollywood’s most stylish personalities. The young TV star has grown into a household name since appearing in MTV series Laguna Beach: The Real OC and it’s spin-off show, The Hills, and as well as launching clothing and beauty ranges for Kohls and Paper Crown, in the past, Conrad has most recently revelled in the huge success of her website launch, TheBeautyDepartment.com
TheBeautyDepartment.com is a joint venture between Conrad, her hairstylist, Kristin Ess, and her makeup artist, Amy Nadine and it’s been nothing but successful since it’s launch in April this year. The website has been a hit amongst fashion and beauty lovers all over the globe who enjoy browsing the site’s videos, images and tutorials on hair and make-up.
The savvy business woman recently pleased her fans further after announcing her plans to launch her own beauty line. Writing on Forbes.com, Lauren revealed that her main objective is to expand TheBeautyDepartment.com into a product line. She said: “I am currently researching all of my options, but should begin the process of executing an actual line very soonâ€”stay tuned. Iâ€™m also focusing on expanding my other existing brands: LC Lauren Conrad, LaurenConrad.com and Paper Crown. On top of that, Iâ€™ll be working on completing my fifth book, The Fame Game.”