Celebrity Style Clone: Alexa Chung is the new face of Superga

Submitted by on Thursday, 31 March 2011 | No Comment

Alexa Chung seems to be the British fashion icon that all of the big brands are keen to snap up! Iconic US plimsoll brand Superga are just one in a long line of companies that have chosen the fashionista as the face of their brand.

The classic Superga brand has grown in popularity since it’s inception in 1911. Their timeless designs works with any look, whether it’s a 1950’s retro style or a more preppy chino’s and t-shirt look, they will never fail. So it’s no wonder that the brand opted for the casually chic Alexa to be the face of their new campaign.

The new campaign marks Superga’s 100th anniversary and their use of British presenter Alexa is due to their decision to try and reach a wider UK audience. The new collection is already available from My-Wardrobe.com with prices starting at £40. The collection offers classic, preppy pumps in a range of colours

Get Alexa’s Superga style!

*Image courtesy of My-Wardrobe.com

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