New Scottish fashion label Jaggy Nettle is set to take the fashion world by storm in 2011, following the success of their recent sell-out collection.

The label were set to sell a special collection of products online for the first time at the end of 2010 but stock flew off the shelves before the online store had even opened. “It was a good problem to have” said label co-director Jason Lee, “but we had no idea there would be such a high demand for our products.”

Jaggy Nettle had initially planned to sell a small 50-piece capsule collection including four menswear products but when sales reps visited buyers wearing Jaggy Nettle items, demand began to rise, fast.

The directors of the company are said to be in complete shock after a craze for Jaggy Nettle items began.

After building back up their stock the new online shop is now finally open at JaggyNettle.com, with lots of exclusive pieces available. Customers can now choose from luxury cashmere jumpers and tees, all made locally in the Scottish Borders, shuttle loom Japanese selvedge denim jeans and Harris Tweed boots. The online store also offers many different items for Women.

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