Mary-Kate and Ashley Olsen’s Brit Inspired Fashion Collection, Olsenboye to be Launched in UK

Submitted by on Monday, 19 July 2010 | No Comment

NEW YORK - JUNE 08: Actresses Mary Kate Olsen and Ashley Olsen attend the launch of, an online beauty destination at The Penthouse at Smyth Hotel Tribeca on June 8, 2010 in New York City. (Photo by Stephen Lovekin/Getty Images)

Good news for all you fashionistas out there – Mary-Kate and Ashley Olsen have announced that their joint collection Olsenboye is going international.  So for those of you who love the quirky street style look, you’re in for a treat.

The latest Brit-inspired Olsenboye range focuses on pairing items you wouldn’t normally think of like braces with skirts and a t-shirt or chequered dresses with knee-high socks and biker boots.  Just by looking at the clothes you can see a bit of Mary-Kate’s bohemian chic influence as well as Ashley’s eye for couture fashion.

The sisters travelled to London to get a feel for the style of British teens and wanted to pay homage to the UK for their autumn collection.  So although the range is only available at US JC Penney stores, you can still visit their website and buy online at

It’s also worth having a look at their site for updates of the girls’ work.  There will be short fashion films that have been shot in locations such as Trafalgar Square, The Royal Parks and the South Bank as well as interactive blog entries.  Look out for the British teens in the videos advertising some of the great clothes up for grabs.

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