H&M ‘Save The Ocean’ Collection

Submitted by on Wednesday, 26 May 2010 | No Comment

Animal charity WWF (World Wildlife Fund) have teamed up with highstreet retailer H&M to bring a new ‘Save The Ocean’ range to H&M stores. The range, which was launched on May 13th, consists of organic cotton t-shirts, and tank tops emblazoned with prints inspired by the sea and marine life.

Sales from the ‘Save The Ocean’ collection will go towards supporting the WWF’s urgent marine work in South East Asia’s Coral Triangle.

“The Coral Triangle is one of the most important areas in the world, as it is home to some of the world’s most unique marine species,” says Lida Pet Soede, WWF’s Coral Triangle Programme Leader. “Here you will find three quarters of all coral reef species, six of seven marine turtles, as well as dolphins, whale sharks, sea horses and the intriguing sea cow, which is on the verge of becoming extinct. The contribution from H&M will enable us to push forward some of our most important projects.”

The t-shirts and tank tops are vibrant and fun as well as being great for the summer and the festivals. They include quirky images and slogans that will definitely get you noticed, further raising awareness of the campaign.

Images courtesy of H&M Facebook

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