Emma Watson Collaborates with People Tree

Submitted by on Monday, 1 February 2010 | One Comment

Emma Watson is just as famous for being a fashion darling as she is for playing sensible Hermione Granger in the blockbuster Harry Potter films. She has been spotted wearing the top fashion labels and is even the face of Burberry S/S 2010, but Emma is now joining forces with fair-trade fashion label People Tree

The collection will be launching in late February 2010 and will be a youthful and vibrant collection, inspiring young people to switch to fair-trade, just like Emma. Talking about the collaboration, Emma said: “I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with. It has been the most incredible gap year project.”

As we all know, Emma has great personal style so she really knows what she is talking about, and unlike many celebrities who just lend their face to a brand, Emma has been personally working with People Tree’s CEO Safia Minney and the companys inhouse design team.

The collection consists of jersey t-shirts, woven skirts, dresses, trousers, shorts and knitwear, but not only does the range include clothing, but it also includes a great range of homewares and accessories such as Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories.

The collection use 100% organic and Fairtrade certified cotton and every piece it is made entirely by Fair Trade groups by hand, using hand weaving, hand knitting and hand embroidery.

Fair-trade fashion has become increasingly popular over the years; place a fair-trade tshirt next to a British highstreet store’s tshirt and there is barely any difference in the way the tshirts look. Emma has done well to join such a postivie fashion cause and much like her Burberry shoot, Emma has brought her younger brother Alex along to help out as well as her two friends Sophie and Tafari who all appear in the photos for the collection.

Although you probably won’t see fair-trade fashion featured on the cover of Vogue magazine – yet, Emma hopes that fair-trade fashion will open young people’s eyes to the issues surrounding fashion.

Images courtesy of People Tree & Daily Mail & Andrea Carter-Bowman

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  • Holly

    her fashion is the first thing i associate with Emma before the actress :/ shes come pretty far in fashion considering some of her earlier choices. i think this aspect of fashion really suits her and agree that she’s not just put her face to a brand but has actually got more involved which is awesome :) cute pictures too :)