Ben de Lisi Designs for Principles

Submitted by on Wednesday, 20 January 2010 | 5 Comments

I was lucky enough to attend the Ben de Lisi for Principles event in London last night, and am happy to report that Ben’s collection is fabulous!

The 106 piece collection forms a capsule wardrobe of everyday essentials as well as glamorous evening dresses, and has been designed with women aged 40+ in mind. As Ben told us, women in this age range often don’t have affordable, stylish options in clothing, and have to compromise by either dressing inappropriately young or unnecessarily dowdily.

However, the collection contains some pieces which you might want to snap up even if you’re not in the 40+ age bracket! Ben explained that the collection is ‘not groundbreaking; just full of beautiful clothes that people want to wear,’ and I have to agree. The clothes are elegant and stylish, and by no means boring. The collection features a lot of monochrome, but is broken up with lots of stripes and pops of red, blue and yellow. These are my personal favourites from the collection:

As you can see, the collection is a mix of classic staples, such as the graphic print dress and black-and white batwing tunic, glamorous evening dresses and trendy pieces. The tapered, loose-fitting trousers are bang on trend, as are the fabulous coats! The collection is comprehensive, and whether you’re dressing for work, a party or just lunch with your friends, you would be able to find something suitable here.

This collection marks the revival of the ‘Principles’ brand which was pulled last year. Debenhams decided to buy the brand, and to launch it by collaborating with Ben de Lisi, who created the famous red flowery gown that Kate Winslet wore to the Oscars in 2002. The range will be accompanied by a 46-piece collection that focuses on petite sizes. The Ben de Lisi for Principles collection will be in Debenhams stores from the 1st of February, with prices starting from £10 for a handbag, £20 for a top, £45 for dresses and a top price of £80 for a coat.

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  • Charlotte Hughes

    i like black and also white evening dresses, they are very stylish and classy”‘;

  • Faith Simmons

    evening dresses should always be classy, simple but elegant. you don’t need to invest several hundred bucks on a classy evening dress ,*’

  • Elvis Cronk

    When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three e-mails with the same comment. Is there any way you can remove me from that service? Thank you!

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