Gucci to Design Stage Costumes for Florence Welch

Submitted by on Friday, 10 June 2011 | No Comment

British music superstar Florence Welch is best known as the voice behind the hugely popular Florence and the Machine, but the leggy red-head is fast becoming known as a British style icon across the globe. Florence has become a world-wide sensation and she even performed at the 2010 MTV Video Music Awards as well as this year’s Oscars and Grammy Awards

Designers from all over the world are eager to dress the newly crowned style icon, but Gucci have beaten off all competition and will officially design a range of stage costumes for Florence as she hits the US on a 17 date tour with her band as well as some prestigious support slots with the mighty U2.

Gucci creative director, Frida Giannini has been working closely with Florence on her stage outfits and said: “When Florence first came onto the scene, I was captivated by her eccentric style and her willingness to dare. I felt there was such an authentic energy to her sound and her look. This was confirmed when I met her at the Grammy’s earlier this year. I used one of Florence’s songs, ‘Hurricane Drunk,’ to set the mood for my autumn/winter women’s show, as she was truly an inspiration for this collection as a modern day icon with her cinematic allure and powerful presence.”

The Gucci Autumn/Winter collection was a 1940’s meets 1970’s explosion of silhouettes, see-through, halter-neck gowns and cascading of silk roses. “I was extremely flattered when I heard that Frida’s collection had been inspired in part by my performances and I was completely bowled over by her collection, the dresses seemed perfect for my shows, the colours, the shapes, the movement in the fabric. I’m very grateful to Frida, it’s been a wonderful experience and I can’t wait to get dressed for the stage,” Welch said of the collaboration.

As if seeing Florence and the Machine live on stage wasn’t enough, but there is bound to be a visual feast for the eyes in the form of Florence’s custom created stage outfits. We can’t wait to see them for real.

*Image courtesy of

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