We don’t usually connect charity shop Oxfam to the dizzying heights of fashion, but they are slowly making it their aim to be right up there in the fashion stakes. Their 2nd hand items of clothing are re labelled as ‘Vintage’ and they have been opening online vintage stores and rebranding as a fashion forward company. Now they have put together an elegant and fashionable advertising campaign, designed to tell the secrets behind the clothes that are donated to their shops.

A team of top fashion names have volunteered their time to create a series of stunning print and film ads for Oxfam vintage clothing. The campaign, which was shot by renowned fashion photographer Robert Erdmann, with models from Elite and FM and creative from RKCR/Y&R, shows a series of authentically styled adverts which feature unique vintage outfits taken from a variety of Oxfam shops. The campaign is theme around the styles of the 1940’s, 50’s and 60’s and is trying to capture the vibe of each era.

The first of Oxfam’s online vintage charity shops was launched in 2010 and offers shoppers one-off vintage pieces. The new ads showcase some of the fabulous handpicked items available on the site, which stocks women’s and men’s clothing, shoes, bags and accessories.

Sarah Farquhar, Oxfam’s head of retail, said: “The beauty of fashion is that it can be recycled and reused again and again. A piece donated by one person could have a second life with someone else who treasures it for years to come. These new ads show that fabulous looks can easily be achieved by dressing from Oxfam – with the knowledge that a vintage outfit will not only be a complete one-off but supports sustainability and raises money to overcome poverty and suffering.”

Visit Oxfam’s online vintage shop at Oxfam.org.uk/vintage

*Images courtesy of FashionInsight.co.uk

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