Mary-Kate and Ashley Olsen bring technology to the runway

Submitted by on Wednesday, 22 September 2010 | No Comment

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NEW YORK - JUNE 08: Actresses Mary Kate Olsen and Ashley Olsen attend the launch of, an online beauty destination at The Penthouse at Smyth Hotel Tribeca on June 8, 2010 in New York City. (Photo by Stephen Lovekin/Getty Images)

Ever seen an item of clothing on the runway or even a whole outfit and thought, wow, if only I can grab that right now? Well MK and Ashley have answered all your problems.

Former actresses and now fashionista twins Mary-Kate and Ashley Olsen are combining their love for fashion with technology.

At a recent runway show of theirs, the two introduced a mechanism that allowed fans of their clothing line ‘The Row’, the chance to view as well as quickly purchase their must have items. It is thought that every individual item has its own internet link and by simply selecting the item, a colour and size of your preference, its immediately in your shopping basket.

Named the shoppable video, viewers are able to click on the items that take their fancy whilst they’re being modelled on the runway, leading to its final destination; their wardrobe!

Great idea right? No doubt this click to buy method will fastly become the norm in fashion world, just thinking about how far technology has come within the past decade.

Viewing the girls’ spring collection just got a lot more exciting hey girls?

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