Fashion Targets Breast Cancer

Submitted by on Wednesday, 31 March 2010 | One Comment

The Fashion Targets Breast Cancer campaign has just announced three brand new faces who have all stripped off to raise awareness and cash for the charity.

Kylie Minogue, Sienna Miller and Claudia Schiffer star in a new set of images shot by famous photographer Mario Testino which will help launch the campaign and raise over £1 million this 2010. Each of the images depicts the famous ambassadors appearing naked, wrapped in a striking silk sheet emblazoned with the iconic ‘target’ logo.

The Fashion Targets Breast Cancer campaign has joined forces with the British highstreet to create highly desirable fashion items in black and white to raise money for Breakthrough Breast Cancer. The collection has something for everyone , whether it be a lingerie set from M&S, a beautiful dress from Coast or a comfy hoodie from Superdry, with every item purchased carrying a generous 30% donation back through to Breakthrough Breast Cancer. This is feel-good fashion at its best!

Topshop are now selling a limited edition “Love to Love” vest for £16. For every vest that is purchased, £5 will go to the FTBC. Friendship bracelets and badges will also be available in stores at till points.

High profile advertising and celebrity endorsements will help the campaign hugely but it is up to us fashion lovers to really make a difference by purchasing the great items on offer to help fight Breast Cancer.

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