Plastered: When Englishman Ex-Backpacker Met China

Submitted by on Tuesday, 21 April 2009 | 2 Comments

plasteredThis isn’t a post about the state of being drunk on a Saturday night but the popular Chinese t-shirt brand run by Englishman and ex-backpacker Dominic Johnson-Hill.

The flagship store is located in one of Beijing’s famous commercialised hutongs- Nanluoguxiang ( a hutong is a traditional Chinese alleyway). With its mix of westernised cafes and quirky little Chinese/Western shops, Nanluoguxiang attracts thousands of tourists every month.  Plastered use everyday/iconic Chinese images and use them as design concepts for the t-shirts. Everything from graphics of bus stops to the tin cups once used by millions of Chinese with the slogan “Socialism is good” on them- all with a tongue-in-cheek feel about them. The number 8 frequently features in the brand as this is a traditional Chinese lucky number (it sounds like the word for “to make a fortune”) Perhaps a reason for the prosperity of the brand?

Plastered has been featured in the international media for a good few years and is often listed as one of the must shop places in Beijing.  Go to Plastered to get your hands on one of the t-shirts for just $18.

Pair your Plastered t-shirt with a black high waisted skirt for a fresher approach.

Source: American Apparel - £30

Source: American Apparel - £30

Or coloured jeans – for a more playful feel.

Source: Mango Online - £40

Source: Mango Online - £40

Or even under a Kate Moss esque blazer for a bit of an edge.

Source: Dorothy Perkins - £45

Source: Dorothy Perkins - £45

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  • Ian Burns

    I love this store always something new everytime i go, i bought stuff from their website too its a little cheaper buying from the store though.

  • Megan Fox

    I can see Plastered really catching on. Really Inspirational.