H&M are on fire with their celebrity and designer collaborations over the past few years. Yesterday was the turn of David Beckham and his brand new underwear line, launching in stores!

Beckham mania swept through London as the news spread that the man himself would be appearing at the Regent Street store in London. Of course, the news was only released shortly before 4pm via the H&M Twitter account, but hundreds were able to flock to the store at short notice.

The flagship H&M store featured large window displays of Beckham and several silver mannequins wearing nothing other than a pair of boxer shorts. David Beckham himself wrapped up for the cold weather in a chunky cream cardigan, stonewashed jeans and boots. Talking about the new range, which features vests, briefs, T-shirts and pyjamas for men, the football player turned fashion designer said: “I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am.”

The range is now available in store worldwide and online at HM.com