Tavi Gevinson launches Online teen magazine

Submitted by on Tuesday, 6 September 2011 | No Comment

Now a pint-sized fashion icon, Tavi Gevinson first appeared on the fashion ‘scene’ aged just 12. When most 12 year olds were out playing with their friends after school, Tavi was sat at home writing on her blog Style Rookie and sitting on the front rows of some of the worlds biggest fashion shows.

Tavi’s own ‘granny chic’ style of dressing has earned her a place alongside some of the worlds biggest fashion icons. She has even collaborated with Rodarte to produce a fashion range for US store Target and has taken on an interviewer role for prestigious publication, The New Yorker, to the envy of Journalists around the world. After interviewing Gwen Stefani for US Harpers Bazaar, Tavi met the former Editor, Jane Pratt, with whom she shared her ideas for an online teenage magazine.

Commenting on her new venture in her Editor’s letter, Tavi said: “I started thinking about the possibility of Rookie a year or so ago, it seemed like a good venue for pure aesthetic enjoyment and smart, fun writing. As my freshman year of high school progressed, I found myself needing something that could be more than that.”

Rookie magazine doesn’t claim to be a ‘guide to being a teen’ or a ‘pamphlet on how to be a young woman,’ but is simply an online environment where teens can enjoy art and writing. The team post roughly three times a day; when school ends, when dinner starts and when it’s really late and you should be writing a paper but are Facebook stalking instead and there will be a new theme for the site every month. Of coursse, the theme for September is ‘new beginnings’.

Rookiemag.com is already open for business!

*Image courtesy of ILiveForIt

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