H&M Conscious Collection – Sustainable Style

Submitted by on Thursday, 3 February 2011 | One Comment

H&M are always ones for eco friendly fashion and sustainable style. They have previously launched their Garden Collection as well as putting to use leftover fabrics from the Lanvin collection into a brand new range. This year they have unveiled their brand new ‘Conscious Collection,’ as part of the brand’s focus on sustainability.

Launching on 14th April, the collection is for women, men and children is made from enviromentally – adapted and greener materials such as organic cotton, Tencel; and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most important colours this Spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping.

“It’s not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics,” says Ann-Sofie Johansson, H&M Head of design. “Shades of white are the season’s biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and Broderie Anglaise, but is also the basic colour in a sporty, relaxed style and in a preppy tailored look for men.”

Key items within the collection are tiered dresses, Grecian gowns, floaty skirts and cut off shorts. The collection also includes the perfect white blazer and pleated trousers for a more minimalist look as well as Broderie Anglaise and lace lingerie.

*Images courtesy of H&M

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  • http://www.recojeans.com Kevin Barry

    Go H&M, they’ve kept kicking ass since the NICE conference.