First look: Emma Watson for People Tree

Submitted by on Friday, 28 January 2011 | No Comment

Fairtrade fashion company People Tree have released a sneek peek into their new Spring/Summer 2011 collaboration with Harry Potter actress and style icon Emma Watson in what will be her third and final collection with the brand.

With her new statement haircut, this collaboration takes on a more mature look. A preview collection of 9 styles, including a polka dot tea dress, gingham check dress and jersey harem pants went on sale today and the main collection will officially launch on February 28th 2011 to celebrate Fairtrade Fortnight. The collection will be promoted through a special mail order catalogue with Emma Watson modelling throughout.

Talking about the collection, Emma said: “I designed the collection last year after I’d started university in the US. Safia, People Tree’s founder, and Misato, People Tree’s designer, came out to work with me in Rhode Island. Together we decided on all the colours, fabrics, shapes and craft skills. Most of all, we took care to design a really wearable collection that truly celebrates the traditional skills of People Tree’s Fair Trade groups around the world.”

*Image courtesy of FashionInsight

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