H&M team up with fashion blogger Elin Kling

Submitted by on Tuesday, 11 January 2011 | No Comment

It must be a dream for many fashion bloggers out there to team up with a leading high street retailer on a brand new collection, but for Sweden’s most popular fashion blogger Elin Kling it’s a strange reality as she has teamed up with H&M to launch a brand new, 9 piece collection.

The new collection is a first time blogger collaboration for H&M. Each piece exudes style and glamour with minimalism and a bohemian influence. This strong, fierce collection includes draping fabrics, clean edges and simple design and colours in shorts, t-shirts, trousers, dresses and jackets as well as two key accessories.

Elin revealed the collaboration on her blog on January 10th and it is clear that it means a huge amount to her.“A year ago I got my first email from H&M, and from that day a dream came true. Today, a year after, I can finally tell you about my collection for H&M!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I’ve got so, so, so much to tell you about being the first fashion-blogger in the world doing this collaboration, it´s been an AMAZING year.”

Talking of the collaboration, H&M’s marketing manager Sofia Jegerborn said: “As one of the largest fashion profiles in Scandinavia, Elin fits our fashion-conscious target audience very well.”

Fashion bloggers across the internet are full of congratulations for Elin as this signals big things to come from their. Style and fashion blogging is bigger than ever and while this collection will only be available in Sweden from February 3rd, it could be the start of blogger and Designer collaborations.

*Images courtesy of HighSnobette.com & ElinKling.net

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