Primark Spring 2011 campaign

Submitted by on Saturday, 18 December 2010 | No Comment

We know there’s still snow on the ground, but the world of fashion works in mysterious ways, so it’s time to start thinking about Spring/Summer and our lovely new wardrobes for the season.

Primark recently revealed their Spring/Summer 2011 lookbook, wowing fashionistas and bloggers by how far they’ve come in the fashion stakes. We’ve picked out a few of our favourite looks from the collection to bring to you readers so you can start compiling your must haves for the upcoming seasons.

First on our list is this cute Beach scene prom dress which will be available in store at the end of January 2011 at a reasonable £17. You can team the outfit with a pair of simple flip flops or sandals or follow Primark and team them with cream socks, £1.50 and Grey Patent Platforms, £12, which are available in store now.

Another absolute must have is the 2 in 1 chiffon midi, £15, which will also be available in January 2011. We love how casual this outfit is, making it perfect for day time wear, but we also love the fact that it can be teamed with glamorous heels and jacket for a comfortable party outfit. The cork platform, £12, will be available in store in March 2011.

Another cool casual outfit is the Belted Chiffon Shirt Dress, £15, available in March, which is perfect for chilling out in during the day. The Lace Up Wedges are a gorgeous touch, making the outfit more feminine and flirty. We also love the Pocket Satchel, £7, and can’t wait to get our hands on it.

Of course, the nautical look always re-appears during the Summer months. This nautical Stripe Crop Jumper is just £10 and looks gorgeously girly with the Spotted Shorts which are just £6. You can team the outfit with a pair of simple pumps and satchel for a casual look and if it’s a little colder than usual, the jumper wouldn’t look out of place with a pair of jeans.

Of course, these are just a few of our favourite looks from the new Lookbook. We couldn’t possibly include them all and we didn’t want to spoil the surprise too much, but expect to see a gorgeous prom dress, lace trim, embroidery and even some hints of vintage.

*Images courtesy of

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