Alfa Romeo’s Limited Edition bags

Submitted by on Friday, 17 December 2010 | No Comment

We don’t often associate cars with fashion, but Alfa Romeo UK have unveiled two limited edition bags designed by students from the MA Fashion course at Central Saint Martins College of Art and Design, London.

The bags were designed to celebrate the Italian sports car brand’s centenary celebrations. Under the guidance of Professor Louise Wilson OBE, fifteen students each submitted bespoke designs for consideration. Taking inspiration from the stylish, compact and sporty Alfa MiTo model, together with the Italian manufacturers celebrated heritage and history, the creations by CSM students Tamara Elliot and William Hendry were chosen by Alfa Romeo to be produced for a limited run.

Talking about her designs, student Tamara Elliot said: “I wanted to design a bag that worked with the car and the requirements of travelling. I was inspired by classic garments and boot bags and I developed these ideas into a bag that changes shape and function to be versatile enough to use in every situation. The bag has a clean black leather exterior which folds around a soft canvas garment bag interior, finished with a metal zip and leather detailing. Brushed silver fastenings transform the flat garment bag into a large shoulder bag.”

And student William Hendry said: “I was attracted to the Alfa Romeo project because it enabled me to gain an insight in to an area of design that I had previously had little opportunity to explore. The bag I designed is rectangular in shape and fits the car boot but also evokes the dimensions of vintage luggage, this is further emphasized by the metal feet on the base and the leather handles and interior detailing. The over aesthetic is clean and sleek and just like the car, form follows function.”

The collaboration proves that cars and fashion can be within the same sentence and the two prototype designs have pushed Alfa Romeo to look at producing a limited edition range of both bags in the near future.

*Images courtesy of FashionInsight & Alfa Romeo

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