Livia Firth’s Green Carpet Challenge 2012

Submitted by on Thursday, 19 January 2012 | No Comment

Despite being the wife of ultra famous Brit actor Colin Firth, Livia Firth is also a crusader for ethically sourced and environmentally friendly fashion. For the past three years she has been running her ‘Green Carpet Challenge’ and 2012 has already seen it being taken to new heights.

In the past, she has appeared in vintage sourced and upcycled dresses, but she recently stepped out onto the red carpet at the 69th Golden Globes Awards in a floor-length Giorgio Armani gown, made entirely of recycled bottles. This was Armani’s first ever foray into sustainable fashion and boy was it a success! Firth was extremely proud of the result, taking to Vogue’s blog to say: “Being Italian, I grew up with Giorgio Armani (figuratively speaking). Indeed during my youth there were only two names that symbolised Italian elegance in fashion: Armani and Valentino. To open the GCC 2012 with a stunning bespoke eco gown by Giorgio Armani – well, that is unreal.”

Firth’s accessories on the night were also eco-friendly. She wore vintage 1930s Damiani earrings, Roger Vivier shoes that had been recycled from the 2011 Oscars as well as an Alberto Parada ring made from conflict-free diamonds.

We think Livia Firth’s Green Carpet Challenge is a great campaign and more celebrities should certainly be involved. Mrs Firth recently hinted that a very famous actress has recently signed up to the challenge, but all is yet to be revealed!

*Image courtesy of

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