Armani have featured an array of the world’s biggest celebrities who have all stripped off for their previous Emporio Armani Underwear advertising campaigns. The likes of David Beckham and Rafael Nadal have set hearts racing all over the world after stripping down to their underwear, and even Victoria Beckham has followed in her husbands footsteps; but now all attention is on Rihanna as she has been announced as the new face of Armani Jeans, replacing Megan Fox.

But will she be stripping down to her underwear as well? We know you’re all dying to know. Unfortunately not in this case, but this stint modelling for the brand is certainly going to lead to an underwear shoot in the near future.

In the mean time, the superstar is fronting the new campaign for Armani Jeans with a new temporary blonde look. Launching exclusively on the designers Facebook page, Armani have released new images for their Armani Jeans campaign.

Shot in stylish black and white by Steven Klein, Rihanna can be seen sporting a new blonde, cropped look and working the designer’s latest creations of jumper and jeans against an old-school car backdrop. The jeans worn by the singer are of the spray-on, extremely tight variety that show off her toned physique perfectly.

Rihanna’s sultry look and fierce personality works well with the moody lighting created by the car headlights and the images for the campaign are said to be inspired by classic film noir.

*Image courtesy of Armani

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