Felicity Jones and Molly Smith are the New Faces of Burberry

Submitted by on Thursday, 9 June 2011 | No Comment

Luxury fashion house, Burberry, is the epitome of British fashion and fashion icons from around the globe have posed as the face of the brand. Our very own Emma Watson and her younger brother have appeared in the brand’s advertising campaigns and a whole host of famous faces have been spotted supporting the brand by wearing it’s products.

Alexa Chung made an appearance at Paris Fashion Week earlier this year wearing the Burberry Prorsum quilted leather biker jacket from the Spring 2011 collection and Britain’s newest princess, Kate Middleton, was spotted, not long after her engagement, wearing a ruffled hem Burberry Trench coat that was also from the Spring 2011 collection.

The celebs can’t get enough of Burberry, and neither can we. We support the fact that the company regularly use British models and celebrities in their advertising campaigns. British model Jourdan Dunn appeared in the campaign for the S/S 2011 Collection, and now two new British celebs are set to take the brand by storm.

Up-and-coming actress Felicity Jones, best known for her film roles in Cemetery Junction and Chalet Girl, has been unveiled as the new face of Burberry alongside 16 year old Molly Smith who was spotted on the streets of Covent Garden by Next Model Management. Although the pair are both relatively new to the modelling side of things, they both look at ease and as if they have been doing this all of their lives. The two of them pose alongside Cara Delevingne, Edie Campbell, Amber Anderson and Jourdan Dunn who has appeared in Burberry’s campaigns previously.

Felicity Jones was hand-picked by chief creative officer, Christopher Bailey because of her retro look. ”I was inspired by iconic British portraits and our own archive campaigns from the late 1960s of Jean Shrimpton using her trench coat to shelter herself from the poetic and romantic British weather”, said Bailey.

The new advertising campaign was shot by Mario Testino who has worked with many fashion companies from all over the world. For 16 year old Molly Smith, this was her first time working with such a prestigious photographer and she said that the shoot was “very relaxed and exciting at the same time – it was the best day of my life so far! My Mum and Dad are so proud.”

*Image courtesy of An Ordinary Handbag Blog

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